Education

PhD               Ohio State University (Rural Sociology)

Master             National Taiwan University (Rural Sociology)

Bachelor         National Taiwan University (Agricultural extensional education)

 

Experience

Assistant Professor, Si Wan College, National Sun Yat-sen University

Visiting Scholar, London School of Economics and Political Science

Research Fellow, Public Opinion Research Center, Shin-Hsin University

British Council EMI Certificate (September 2020)

Journal Associate Editor (PLOS ONE, SN Social Science)

 

Award

NSYSU Outstanding Research Award (2022, 2024, 2025, 2026)
NSYSU High Impact Journal Paper Researcher (2023, 2024, 2025)
NSYSU Newcomer Teacher Award (2021, 2022, 2023)
NSYSU Teaching Excellence Award (2018-2026)
NSYSU EMI Course Award (2021-2023)

 

Research Interest 
Science Communication, Sociology of Agriculture, Community Development, Education for Sustainability, Sociology of Environment, Public Opinion Survey 

 

Funded Research Project

• NSTC (National Science and Technology Council) Project

2026-2028 PI, The Role of Subjective Complexity in Risk Perception and Communication (115-2410-H-110-014- MY2, 2026/08/01～2028/07/31
2025 PI, Martin W. Bauer. (Visiting Scholar Invitation Project. 2025/10/30～2025/11/03
2025-2026 Co-PI, Scientific Communication in Corporate ESG Promotional Videos: Sustainable Science and Public Understanding. NSTC 114-2410-H-110-016- (2025/08/01 ～ 2026/07/31
2024-2026 PI, A Study of AI Competence in Human-Centered Mindset. NSTC 113-2410-H-110-038-MY2 (2024/08/01～2026/07/31
2024-2025 Co-PI, Net-Zero Carbon Literacy, Social Benefits, and Social Transformation Communication Research. NSTC 113-2410-H-110-039 –SSS (112/08/01 ～ 114/07/31
2023-2024 CO-PI, A Study on the Measurement and Impact Factors of Innovation Competence for Sustainability: A Communication Perspective of Science Culture. MOST 112-2410-H-110 -045 -SS2. (112/08/01 ～ 114/07/31)
2022 CO-PI, A Study on University Students' Scientific Innovation Competence for Sustainable Development: Knowledge and Culture Investigation. MOST 111-2410-H-110-012. (111/08/01 ～ 112/07/31)
2021-2024 PI, The study of health risk communication strategy of the residents with exposure to airborne particulate matter 2.5 (PM2.5) (MOST110-2511-H-110-008-MY3, 2021/08/01～2024/07/31)
2021-2024 CO-PI, The power of narratives: design and evaluation of teaching-learning sequences based on 'narrating science' in the context of undergraduate climate change education (MOST110-2511-H-110-015-MY3, 2021/08/01～2024/07/31)
2020 PI, Inter-Disciplinarity and Social Innovation: A Study of Cognitive Polychasia (MOST109-2511-H-110-010-, 2020/08/01～2022/01/31)
2019 PI, Perception of interdisciplinary social problems, perceived scientific uncertainty and their relationship with climate concern(MOST108-2511-H-110-010-) (2019/8/1～2020/7/31)
2018 PI, The study of science culture in Taiwan: The social context of public interest in science (MOST107-2511-H-110-007- ) (2018/8/1～2019/7/31)
2018-2020 CO-PI, Knowing food and growing food: a study of the impacts of engaging undergraduate students in urban agricultural practices (MOST107-2511-H-110-004-MY2) (2018/8/1～2020/7/31)
2018-2021 CO-PI, Exploring and fostering systems thinking in climate change education (MOST107-2511-H- 110-008-MY3) (2018/8/1～2021/7/31)
2017 PI, The study of scientific risk communication strategy: an example of climate change communication (MOST106-2511-S-110-007-) (2017/8/1 ～2018/7/31)
2017 CO-PI, The fostering of undergraduates’ perceptions of the human-animal nature relationship via museum animal science and humane education (MOST106-2511-S-110-006-) (2017/8/1～2018/7/31)
2016-2020 Research fellow, 2018 Taiwan Scientific Literacy Survey.
2014-2015 Participant Researcher, Taiwan-Bulgaria Personnel Exchange PPP (Project title: Comparison Study of Science Culture in Taiwan and Bulgaria, 2014/01/01~ 2015/12/31.
2012-2016 Research fellow, 2015 Taiwan Scientific Literacy Survey.
2011-2012 Research fellow, 2012 Taiwan Scientific Literacy Survey.

 

• MOE (Ministry of Education) Project

2023 Higher Education Deep Cultivation Plan: Collaborative Learning and Practice: Local development and sustainable agriculture。(2023/1/1～2023/12/31. CO-PI)
2021 Media Literacy educational activity extension project: media literacy course development project (PI)。
2019 CO-PI, Exploring sustainable agricultural paradigm: Cultivating university students’ kinship with the land through campus farming (2019/08/01～2020/07/31)
2019 PI, Strengthen the collaboration and communication between Taiwan and South and Southeast Asian Nations: Science Culture in South and Southeast Asia Workshop (2019/4/1～2020/3/31)
2018 PI, Strengthen the collaboration and communication between Taiwan and South and Southeast Asian Nations: Holiday School of Science Culture in South and Southeast (2018/4/1～2019/3/31)
2018 MOE (Ministry of Education) Taiwan and Oxford University Academic Strategic Alliance joint projects(Oxford Internet Institute (OII)，Project title: Trusted Innovation – Junk Science, Fake News, and Public Understanding of Artificial Intelligence)

 

• International Collaborations project

1. PuReSC: Public Reception of Science and Technology。
2. PI of Taiwan part & Project Survey Consultant and, Mobilisation for public Engagement (MORE-PE). 2018
3. Participant Researcher Mapping the Cultural Authority of Science across Europe and India (MACAS). 2015

 

Publication

• Journal Article

Yen M, Li Y (2026) University students’ climate resilience: the roles of scientific consensus messaging, trust in science, and climate change attitudes. International Journal of Sustainability in Higher Education, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJSHE-01-2026-0076  (SSCI) Correspondence.
Li, Y. Y., & Yen, M. F. (2026). Understanding climate scientific uncertainty: how undergraduate students’ epistemic views shape climate concern and action. International Journal of Science Education, 1–23. https://doi.org/10.1080/09500693.2026.2672669 (SSCI)
Shein, P. P., Saiful, J. A., Li, Y. Y., Syarkowi, A., Normi, Y. M., Gayatri, Y., Winata, S. G., Asmawi, A. A., Anas, M., Tsai, W. L., Rahman, M. B., & Wang, C. C. (2026). Expediting a paradigm shift in disease prevention to reduce airborne transmission of virus-laden aerosols via comics and animation. Humanities and Social Sciences Communications, 13(1), 909. https://doi.org/10.1057/s41599-026-06942-5 (SSCI) Correspondence.
Yen, M. F., & Li, Y. Y. (2026). Sustainable value, interdisciplinary competence, and urban transformation toward sustainability among the young generation in Taiwan. Environmental Research Communications, 8(1), 015008. https://doi.org/10.1088/2515-7620/ae304c (SCI) Correspondence.
Yen, MF., Li, YY. & Miranda, M. (2025). Leverage, Liquidity, and Agricultural Cooperative Profitability. Int Adv Econ Res 31, 45–60. https://doi.org/10.1007/s11294-025-09930-8 
https://rdcu.be/epNIA
Li, Y. Y., Yen, M. F., & Kadri, M. S. (2024) The Intersection of Science and Religion: a Sociological Perspective. Sociological Problems. 56(special), 164-179.
Chi-I Lin & Yuh-Yuh Li (2024) Empowering undergraduate students to take action: An empathetic mindset towards education for sustainable development. International Journal of Sustainability in Higher Education. Correspondence. https://doi.org/10.1108/IJSHE-07-2021-0319  (SSCI) Correspondence.
Chi-I Lin & Yuh-Yuh Li. (2023). Campus Farming and Agri-food Education: Learning Sustainable Agriculture and Kindship with Land. Journal of Research in Education Sciences. 68(4), 129-156. https://doi.org/10.6209/JORIES.202312_68(4).0005 Correspondence.
Yuh-Yuh Li & Shu-Chiu Liu (2022) Examining Taiwanese students’ views on climate change and the teaching of climate change in the context of higher education, Research in Science & Technological Education, 40:4, 515-528, https://doi.org/10.1080/02635143.2020.1830268 (SSCI). 
Marta Entradas, Martin W. Bauer, Colm O'Muircheartaigh, Frank Marcinkowski, Asako Okamura, Giuseppe Pellegrini, John Besley, Luisa Massarani, Pedro Russo, Anthony Dudo, Barbara Saracino, Carla Silva, Kei Kano, Luis Amorim, Massimiano Bucchi, Ahmet Suerdem, Tatsuo Oyama, Yuh-Yuh Li (2020). Public communication by research institutes compared across countries and sciences: Building capacity for engagement or competing for visibility? PLOS ONE, 15(7): e0235191. https://doi.org/10.1371/journal.pone.0235191  (SCI).
Jui-Chou Cheng, Yuh-Yuh Li, Huann-Shyang Lin (2019) The Relationship and Variation between Taiwanese Citizens’ Public Engagement with Activities of Scientific Issues and Visiting Science and Technology Museums. Technology Museums, 23(2), 71-95。
Paichi Pat Shein, John H. Falk, Yuh-Yuh Li (2019) The role of science identity in science center visits and effect. Science Education. 103(6), 1478-1492. (SSCI). Correspondence.
Wen-Hsia Yeh, Pei-Yu Hsieh, and Yuh-yuh Li (2019) Effect of a Service-oriented Learning Course on Students’ Active Citizen Attitudes and Skills. Journal of General Education : Concept & Practice 7(1), 37-72. Correspondence.
Yuh-Yuh Li, and Chi-I Lin. (2018) A Study of the Relationship Between Undergraduate Students’ Interdisciplinary Competence, Interdisciplinary Curriculum Participation, and Social Problem Perceptions. Taiwan Journal of Science Education. 26(S), 419-440. (TSSCI)
Chi-I Lin, and Yuh-Yuh Li (2018) Protecting life on land and below water: Using storytelling to promote undergraduate students’ attitudes toward animals. Sustainability, 10(7), 1-15. (SSCI). Correspondence.
Chi-I Lin, and Yuh-Yuh Li (2018) A study on facilitating undergraduate students’ holistic thinking and conflict resolution competencies through an interdisciplinary ocean sustainability course. Taiwan Journal of Science Education. 26(1), 1-27. (TSSCI). Correspondence.
Chi-I Lin, and Yuh-Yuh Li (2017) An auto-photographic study of undergraduate students’ conceptions of ocean sustainability. International Journal of Sustainability in Higher Education. 18(4), 554-575. (SSCI) 
Tsai, C-Y., Li, Y-Y., and Cheng, Y-Y. (2016) The relationships among adult affective factors, engagement in science, and scientific competencies. Adult Education Quarterly. 60(1), 30-47. 10.1177/0741713616673148. (SSCI)
Yuh-Yuh Li, and Tai-Chu Huang (2015) What is public attitude toward the development of science and technology in Taiwan? Is public blind in Reasoning? --An introduction of the survey of civic scientific literacy. E-letter of Taiwanese Research Society of science and Technology. 2015/6/23。 http://sts.org.tw/archives/90 
Paichi Pat Hsieh, Yuh-Yuh Li, and Tai-Chu Huang (2015) The four cultures: Public engagement with science only, art only, neither, or both museums. Public Understanding of Science 24.8: 943-956. (SSCI) Correspondence.
Paichi Pat Hsieh, Yuh-Yuh Li, and Tai-Chu Huang (2014) Relationship between scientific knowledge and fortune-telling . Public Understanding of Science. 23(7), 780-796. (SSCI)

 

• Book

Yuh-Yuh Li (edited) (2016). 2015 Analysis Report of High School Students’ Sustainability Literacy in Taiwan. Publisher: National Sun Yat-sen University.
Yuh-Yuh Li (edited) (2016). Survey Method of High School Students’ Sustainability Literacy in Taiwan. Publisher: National Sun Yat-sen University.
Tai-Chu Huand, David Chao, Paichi Pat Hsieh, Yuh-Yuh Li, and Yu-Wen Lin (edited) (2012) Health related Science Literacy Questionnaire Design and validation. Kaohsiung: Research Center for Promoting Civic Literacy, National Sun Yat-sen University. 
Tai-Chu Huand, Ming-Jim Su, and Yuh-Yuh Li (edited) (2012) Hazard related Science Literacy: Questionnaire Design and validation. Kaohsiung: Research Center for Promoting Civic Literacy, National Sun Yat-sen University.
Tai-Chu Huand, Chu-Yen Tsai, and Yuh-Yuh Li (edited) (2012) Natural Resource related Science Literacy: Questionnaire Design and validation. Kaohsiung: Research Center for Promoting Civic Literacy, National Sun Yat-sen University.
Tai-Chu Huand, Kuan-Chou Yu, and Yuh-Yuh Li (edited) (2012) New Technology related Science Literacy Questionnaire Design and validation. Kaohsiung: Research Center for Promoting Civic Literacy, National Sun Yat-sen University.
Tai-Chu Huand, Ching-Young Zo, and Yuh-Yuh Li (edited) (2012) Environment related Science Literacy Questionnaire Design and validation. Kaohsiung: Research Center for Promoting Civic Literacy, National Sun Yat-sen University.

 

• Book Chapter

Lin, CI., Li, YY. (2026). Intercultural Competence and Global Citizenship for Sustainability in the Digital Era: A Case Study on Cross-National Online Joint Learning. In: Leal Filho, W., Trevisan, L.V., Caeiro, S., Mapar, M., Trindade, J. (eds) Sustainability Transition and Global Citizenship in the Digital Era: Innovations in Universities. World Sustainability Series. Springer, Cham. https://doi.org/10.1007/978-3-032-22076-9_13 
Yuh-Yuh Li (2020). Social Context, and Trend of Public Attitude of Science and Technology. 2018Taiwan Science Literacy report. (ISBN: 978-957-9014-85-4). Kaohsiung: Research Center for Promoting Civic Literacy, Si-Wan College, National Sun Yat-sen University.
Chun-Ju Huang, Yuh-Yuh Li, and Yin-Yueh Lo. (2020) From nationalising science to democratising science. In Toss Gascoigne et al. (eds), Communicating Science: A Global Perspective. Canberra: ANU Press. DOI: http://doi.org/10.22459/CS.
Meng-Fen Yen, and Yuh-Yuh Li. (2019) Public attitude toward investment in sustainable cities in Taiwan. International Business, Trade and Institutional Sustainability (World Sustainability Series) (ISBN: 978-3-030-26758-2; 978-3-030-26759-9). 725-738. Switzerland: Springer. 
Yuh-Yuh Li, and Chun-Yen Tsai. (2019) chapter 12: The science, the paranormal, cohorts and cognitive polyphasia: authority of science in Taiwan. The Cultural Authority of Science: Comparing across Europe, Asia, Africa and the Americas (ISBN: 9781138059924 - CAT# Y331585). Oxon: Routledge.

 

• Conference paper

Yen, Meng-Fen, and Li, Yuh-Yuh (2025) The Impact of Climate Change Risk on Farmers' Participation in Agricultural Insurance: A Case Study of Taiwan. SRA 2025 Annual Meeting in Washington, DC, on 7-11 December 2025.
Cheng, JuiChou, and Li, Yuh-Yuh (2025) The real research experience course enhances upper secondary school students’ science learning in science museum. The 16th Conference of The European Science Education Research Association (ESERA). 25-29 August 2025, Copenhagen, Denmark.
Li, Y.-Y., & Yen, M.-F. (2024) Rethinking the Science and Society Relationship: Attitude of vaccination and belief in science and traditional knowledge. STS Conference Graz 2024, Graz, Austria. May 6-8 2024.
Yuh-Yuh Li, & Sapna Goyal (2023). Public understanding of climate change in Taiwan and India: From the perspective of gender and culture. PCST conference 2023. Apr 11-14. Rotterdam, The Netherlands: 11 – 14 April 2023.
Yuh-Yuh Li (2021) Communicating risk of vaccination in East and Southeast Asia: society, science, and cognitive polyphasia. In the Symposium of Attitudes to Science in 144 countries – re-examining the Wellcome Global Monitor of 2018. PCST 2020+1, Aberdeen 24-27 May 2021
Yuh-Yuh Li (2019). Undergraduate students’ attitude toward the investment in sustainable cities in Taiwan. the 10th World Environmental Education Congress (WEEC2019), at the Bangkok International Trade & Exhibition Centre (BITEC), Thailand.
Yuh-Yuh Li (2019). The Relationship between Undergraduate Students’ Attitudes with Regard to Organic Food, the Conception of Food Quality and Production, and Interdisciplinarity. 2019 Annual Meeting of the Rural Sociological Society (RSS 2019), Richmond, Virginia, USA. 
Yuh-Yuh Li (2018) The study of communication strategies of climate change. In 2018 PCST Conference in Dunedin, New Zealand.3-6 April, 2018.
Yuh-Yuh Li (2017) The study of environmental risk communication strategy: an example of environmental communication of climate-change. In 2017 World Environmental Education Congress Vancouver, BC | September 9-15.
Yuh-Yuh Li, Chun-Yen Tsai, Cheng, Ying-Yao Cheng, and Tai-Chu Huang (2016) Public engagement in science: Factors that prevent public from engaging in scientific policy decision making. 2016 International Conference of East-Asian Association for Science Education (EASE2016 Tokyo). Tokyo University of Science. August 26-28, 2016.
Yuh-Yuh Li (2016) Public understanding of science and technology in Bulgaria, Taiwan and UK. Panel: Attitudes to science EAST and WEST – structures and changes in the long run. 14th Public Communication of Science and Technology (PCST) conference: the global conference on science communication. April, 26-28. Istanbul, Turkey.
Yuh-Yuh Li (2015) Public understanding of science and paranormal belief in Taiwan: Late generation and its impact on cognitive polyphagia. Paper presented at the meeting of 2015 The Cultural Authority of Science–Common Sense in Comparison (WORKSHOP), Cape Town, South Africa.
Yuh-Yuh Li, & Tai-Chu Huang (2015) An examination of the mediational knowledge-attitude model in public understanding of science and technology. Paper presented at the 2015 International Conference of the East-Asian Association for Science Education, Beijing Normal University, Beijing, China.
Yuh-Yuh Li (2015) Does reading literature play a role in narrowing the gap between the knowledge and behavior on preserving marine environment? 2015 World Environmental Education Congress, Gothenburg, Sweden. Jun 29-July 2 2015.